The Nation's Most Trusted Bail Bond Agents

How to Humanize a Sketchy Industry by Jay Baer

Thursday, February 24, 2011

I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof, CMO of ExpertBail, which seeks to become the country’s first branded network of bail bonds companies. Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail wants to add consistency and efficiency to an industry besot by Mom & Pop players that often run the gamut from unprofessional to downright unsavory.

What’s particularly awesome about ExpertBail is their unyielding efforts to humanize an industry that has historically been something less than a people first business.

Jay BaerClick on the following link to read Jay Baer's entire blog, How to Humanize a Sketchy Industry.