ExpertBail's First YearWednesday, August 31, 2011
One year ago today, ExpertBail launched itself into the marketplace as the first brand in the bail bond industry. We invite you to read the press release announcing the success of ExpertBail’s first year.
(September 1, 2011) Calabasas, California
When you get to a certain age, celebrating a birthday is never too much fun, but for the team at ExpertBail, it is a big moment. Twelve months ago today, ExpertBail launched itself into the marketplace as the first brand in the bail bond industry. While no one had heard of ExpertBail back then, today the brand has quickly become the leading household name in the industry and continues to build awareness and momentum every day.
Created by AIA, the nation’s oldest and largest family of bail bond insurance companies, the ExpertBail Network is the nation’s first and only national bail bond brand. Comprised of the industry’s best and brightest bail agents, ExpertBail is raising the bar and setting the standard in the industry. “When we launched the brand a year ago, we had some pretty lofty goals and expectations,” says Brian Nairin, Chief Executive Officer for AIA, “After twelve incredible months of growth and success, I am happy to say that we have not only met those goals and expectations, but exceeded them substantially.”
Since launch, the ExpertBail Network has had over 70,000 visitors to its website, www.ExpertBail.com. The site is designed as a complete bail bond resource for consumers with everything from an extensive video FAQ section to daily bail industry news and events to weekly stories about agents making a difference in their local communities. “We wanted to create a brand that was not just associated with getting a bail bond, but more importantly, a brand that educated consumers on the bail bond process and the positive impact it has on our communities," says Eric Granof, Chief Marketing Officer for AIA and ExpertBail, “And after twelve months, I think we have established a reputation as a real bail industry resource.”
Looking towards its second year, ExpertBail has several new innovative programs planned including its “Student Bail Out Program” that brings bail agents, students and law enforcement together in a one of a kind criminal justice educational program.