ExpertBail – Telling Our StoryMonday, February 14, 2011
Calabasas, CA , February 7, 2011
While there was a lot going on in Texas this past week, (i.e., freezing cold weather, unexpected snow storms, airport delays/closures and one very popular football game) there was still plenty for the ExpertBail Team to talk about at the 2011 Marketing Profs Digital Marketing Forum in Austin, Texas. AIA’s Chief Marketing Officer, Eric Granof, was invited to attend the conference and share the ExpertBail Brand story during one of the forums twenty-two sessions. “We are truly honored to have been asked to speak at this particular conference,” says Granof. “Marketing Profs is one of the leading marketing organizations in the world, and to be able share and validate the work our team has done is very important to us and very exciting for our brand.”
ExpertBail was launched back in September of 2010 as the nation’s largest national bail bond agent network. In just 5 months, ExpertBail has experienced significant growth in web traffic, organic search placement and brand recognition.
ExpertBail’s presentation focused on the development of the Expertbail.com website as well as the many things that the brand is doing in Social Media including Facebook, Twitter, LinkedIn and the ExpertBail Blog. “Being able to tell our story, the real story of bail, directly to consumers through these channels has been extremely valuable,” adds Granof. “But most importantly we get to interact with consumers in ways that we never imagined. From surveys to contests and trivia to agent stories, we are able to engage, educate and entertain people very effectively and efficiently.”
If you would like to read the summary of the ExpertBail presentation along with a quick video, please visit Branding, Bail Bonds & Sweet Tea: A Video Roundup.
ExpertBail is the bail bond industry’s first true national bail bond network. Comprised of the most experienced and highest quality bail agents in the industry, ExpertBail helps consumers reduce the clutter in the bail marketplace and directs them towards a trusted, proven and experienced bail agent in a simple and transparent way. Expert Bail is backed by AIA, the oldest and largest family of bail bond insurance companies. With over 150 years of stability, trust and knowledge behind every bond written in the ExpertBail Network, our focus is on the consumer and helping them through a difficult time. The mission of ExpertBail and its Network of Agents is not only to meet the expectations of our customers, but to exceed them substantially.
The AIA family of companies has been partnering with agents across the country for over a century. Formed in 2003 as an alliance of the surety bail industry’s leading companies Allegheny Casualty, International Fidelity and Associated Bond, AIA utilizes a unique “service-focused” approach to management that provides its family of agents with the knowledge, tools and commitment they need to grow their business and succeed. AIA has become the overwhelming industry leader in agent service, national coverage, bail written and number of agents.